My Customer's Avatar

Customer Avatar

1. Identification
• Woman
• Single
• 30 years old going on 25
• feels exuberant and the number change in front from a 2 to a 3 did not make a difference as she still feels excited about life
• Has a daughter
• Master's Degree
• Education
2. Personality
• Intelligent
• Popular
• Effervescent
• Cogent
• Looks for the good in people
• Positive attitude
3. Characteristics
• Middle class professional
• Will maintain professionalism but can not resist letting out elements of her trendsetting fashionista personality which is hidden beneath the exterior
• Progressive growth mindset
• Drives a red Audi A4
• Supports Hillary Clinton
4. Hobbies
• Swimming
• Being a mother
• Reading
• Memoirs of a Geisha
• 50 Shades of Grey
• The Hunger Games
• Outwitting the Devil
• Think and Grow Rich
• The Four Agreements
• Shopping
• Debating
  
• Television
• News - Local
• Game of Thrones
• Real Housewives of Beverly Hills
• Real Housewives of New York City
• Scandal
• The Notebook
• Joy
• The Conjuring

Commonalities

1. Single
2. At least 30 years old
3. Maintain a positive attitude and look for the good in people
4. Progressive growth mindset
5. Support Hillary Clinton
6. Enjoy Reading
7. Debating
8. Game of Thrones
   

Coincidence?

1. I think our common characteristics are not coincidental.
2. I think the creation of my customer avatar is affected by my own personal beliefs and characteristics so part of my own personality bled into hers.
3. I think my avatar represents the people who will initially start the popularity trend of my product where others will follow afterwards.
4. I think my product will be sold to more people after it is established as something that is identified as being fashionable for the home.
5. I think it will be sold a lot to parents for their children.

Don't forget to participate in my poll located below the comment box.

Thanks.