Thursday, July 28, 2016

Final Reflection


  1. Experiences
    • What stands out to me the most is the 'Secret Sauce' assignment. I had reservations about doing it and at times I thought I would not complete it. Initially I did not want to interview people who know me because I thought it would be awkward for me listening to them talking about me and also for them being put on the spot having to say things about me to me. It was very formative because it was not as bad as I thought at first and it became enlightening. I learned more about myself and areas I can improve that I may have otherwise never noticed. I think I will always remember this experience as it was a big help and a tremendous step forward in my journey through college and life. 
    • I really enjoyed the 'Elevator Pitches'. I was nervous when I first read the assignment as I did not know how it would be received by everyone else. However I like to dress in professional attire and I don't mind trying to convince people of different things so it made it fun. I listened to the feedback and I tried to incorporate something new in each pitch which was also fun. 
    • I am the most proud of the entire class experience and that I completed every assignment. In the beginning I thought it would be difficult to interview people. I am used to classes that involve reading books and taking quizzes. This hands on experience was a shock and made me think I would not complete some assignments. Looking back I am most proud that I was able to overcome my initial trepidation and persevere through everything. I said to myself, "I will complete every assignment no matter what and I will get an A." I refused to give up and began to enjoy conducting the interviews. I grew a lot from the first day to this one and that makes me proud.
  2. Mindset
    • I definitely see myself as an entrepreneur. I find myself talking with people and listening to their complaints more than I did before. Then I try to think of ways to turn their complaints into opportunities. I also look for ways in general to improve different things. I look for products that are extremely popular and try to think of what's next. An example is since there have been a multitude of police shootings, I thought about maybe there could be a class taught by a retired cop as to how citizens should respond when pulled over or confronted by the police.
  3. Recommendations
    • I recommend taking it one week at a time and noting the structure of the course. The initial shock an experience based course may make people feel apprehensive. I say do not give up as it is not bad at all and will become fun. In general the structure involves at least one written assignment, one interview experience assignment and two comment declarations each week. I recommend completing the written assignment and comment declarations early in the week and the interviews later in the week after the lectures which give more insight into what to ask and how to ask questions. Also try to move ahead once you feel comfortable enough and complete the reading reflections ahead of time as well.
    • I recommend at the start of the semester saying, "I will not give up, I will complete every assignment" and sticking to that promise. I also recommend knowing that failing does not make you a failure and failing is fun and intuitive. Failing will happen when looking for people to interview but being an entrepreneur is about failing and rising again and never giving up. Knowing that early on will help in becoming successful in this course.
    • I recommend reading Mindset: The New Psychology of Success by Carol Dweck as early
      as possible. It teaches about the fixed vs growth mindset. I think knowing the pitfalls of
      the fixed mindset will put more people in a growth mindset which is essential for this course. Other than reading the book I recommend staying focused and at least attempting the exercises. Do not be defeated by an interview denial but rather smile and move on to the next person. People will be happy to give their opinions and after awhile it will become fun. Go through the rejection to enjoy the success.
    • Lastly, I recommend just have fun. Make the assignments fun. Make interacting with new people fun. Make the entire experience of being outside your comfort zone fun. Make the extra credit assignments fun. Make commenting on other people's blogs fun. Have fun with the color schemes and posts of your own blog fun. That is the easiest way to an A.

Venture Concept No. 2

Opportunity

People, in general, rarely clean their ceiling fan blades which enables dust accumulation and could potentially cause health risks. Dust becomes manifest after a prolonged time period of not being addressed. Different areas in the home or business are usually of a higher concern and get cleaned more frequently but ceiling fans are often neglected. Dust is the main driving force for this opportunity as well as the 'out of sight, out of mind' mentality adopted by most people. Everyone who owns a ceiling fan at home or in a business has the need to ensure cleanliness. This creates a market for this opportunity among all cultures, locations and ethnic backgrounds. Because of the vast amount of people who are affected, this opportunity has the capability of becoming huge. Currently people
use products such as a Swiffer duster to clean their fan blades and usually there are no specific time parameters to clean them. Sometimes it is an arduous task to clean fan blades so people will neglect them more often. They only decide to clean them when they become noticeable and "gross." Potential customers do not seem loyal to any particular product as they do not give much attention to their ceiling fans until the dust becomes visible which makes marketing this product essential. The window of opportunity will not be open very long as there are always people looking to come up with new ideas to market and profit.

Innovation
Covades
Become a Fan of your ceiling fan!

Covades are ceiling fan blade covers made of spandex which can easily be slipped over your existing fan blades with a Velcro enclosure at the end to keep the covers securely fastened. They are machine washable and can easily be placed on or removed from the fan blade. They are fashionable and come in sets of five in a variety of colors and designs to suit the needs of different customers with their existing room themes. They will also come in different fabrics which will be made to repel dust such as cotton. They will later come in transparent so the existing fan blades can still be displayed. Lastly they will come in different lengths to fit the most common fan blade lengths with special orders available for uncommon lengths. This product will be sold for $30 for each set of five with special order blades at $50 for a set of five. Licensed trademarked products will sell for $60. I will offer discounts to people/businesses who decide to purchase in bulk. I will sell this product on my own initially with the intent to secure major distribution deals in stores. Also, I will target places such as QVC or HSN on television to gain more initial exposure. 

Venture Concept

Covades will provide a fashionable alternative to the traditional ceiling fan blades while keeping them dust free. They will enhance the aesthetics of the current home or business atmosphere by adding an innovative, creative layer to an item which is often overlooked. Customers will switch to this product because the only alternative would be to clean their ceiling fan blades using traditional products such as a Swiffer duster or a cloth rag. My product will allow customers to truly adopt an 'out of sight, out of mind' attitude towards their ceiling fans when it comes to maintaining cleanliness while enhancing the atmosphere of the room by adding a new customization layer of effect. The current competitors are products which help to clean dust from surface areas. Since ceiling fans are suspended in the air, it makes cleaning the blades more cumbersome which is one of the reasons they do not get cleaned very often. Price points will play the biggest role in my concept as this product will have to be affordable. People do not often think of their fan blades so they may not want to pay a lot for this product. Making it relatively inexpensive for the benefits will persuade people to buy this product and word of mouth will increase sales volume.

Minor Elements

My most important resource would be my determination to make this product a success. I do not stop at failure but rather welcome it as I feel that is the best way to improve. My own efforts is what would make it hard for any competitor to copy as well as the excellent customer service I intend to provide which would also help with word of mouth sales. I would like to experiment with different materials such as wicker or wood to create a more contemporary feel to the product. I would also like to create different designs for the actual ceiling fan blades as opposed to the mundane rectangular fan blade. Afterwards, I would create Covades which would fit the new designs. I strive to make moderate to great returns with this venture in the next five years. As an entrepreneur, I would like to solve several other unmet needs in various areas especially ones concerning the health of individuals. I think this venture has helped to instill confidence that I am capable of finding and cultivating an opportunity. By reapplying the methodology I've learned in this course, I will be able to innovate in different areas which would be beneficial to many people. 


Feedback

I received mostly positive feedback throughout this course and concept. It was suggested that I should try to start on QVC or HSN to which I agree. I would start selling this product on my own with hopes of getting into major distribution to stores. I would also offer discounts for people or stores who buy in bulk all of which I included in my concept. Other suggestions for what I should be focusing on next included making it easier for people with higher ceiling fans to install my product which I will focus on for my next venture concept. 


Wednesday, July 27, 2016

Reading Reflection No. 3

Mindset: The New Psychology of Success
Carol Dweck

  1. General Theme/Argument
    • The main theme of this book is the fixed vs. growth mindset and the characteristics of each. It is strongly skewed towards developing the growth mindset as it is more beneficial to people based on studies and statistics. The fixed mindset severely limits people in their relationships, challenges, obstacles and encounters as they will tend to only complete tasks with their natural talent. They do not believe in learning and enhancing abilities because they have the mentality of if they were not capable of it then practicing further won't develop it and they do not handle failure very well. The growth mindset is just the opposite in that people actively seek to learn and risk failure to enhance their abilities.
  2. Connection To ENT 3003
    • This book really helped with not being afraid to fail. Conducting interviews of random people will scare people, including me, as no one wants to fail and experience embarrassment. Learning about the growth mindset and knowing it is ok to fail and learn from failure will help anyone succeed in this course. It helps to develop the positive, tenacious mentality which is required for an experience based course such as this one. 
  3. Exercise Design
    • I would try to develop an assignment in which I knew the majority of the class would fail such as conducting 15 interviews early on in the class. I wouldn't give points based off the success or failure but merely attempting the assignment and I would not let the students know this until afterwards. Then I would have each student answer why or why not they attempted the assignment and how did failing make them feel if they did indeed fail. Finally I would explain what the true nature of the assignment was about, explain the growth vs fixed mindset and have them write what they learned from the experience. I would do it early so they would know it's not as much about the point as the attempt, the tenacity, and the learning experience. From that point on things will get easier.
  4. 'Aha' Moment
    • My 'aha' moment came when she began discussing the fixed vs growth mindset in relationships in Chapter 6. Up to that point is was mainly focused on learning vs talent with children, sports, business, etc. Then it hit me these differing mindsets will become manifest and affect relationships. The fixed vs growth mindset is applicable in every aspect of life and how we think through things and solve problems. It also should make everyone want to actively try to develop the growth mindset in every situation as it will be extremely beneficial in every day life. Introspection as to which mindset we already have is the start and if necessary change will follow. It will help everyone accept and welcome failure as well as new challenges which will enhance everyone's life in the long run.
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Making It Real


Résumé







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My Exit Strategy


  1. Exit
    • I intend to cultivate and grow this product for about 5-10 years after which I would sell the business. I will sell it at it's peak and let someone else come up with new, fresh ideas to continue to grow the business. 
  2. Reasoning
    • I intend to sell it because I will be starting my new profession as a Sports Agent and also I will be looking for other opportunities to exploit in different areas. Also I think it would
      be a good idea to get a fresh set of eyes on the product to further grow it.
  3. Influence
    • I do not think my exit strategy had much influence on my concept as I never thought about the final plan until now. Up to this point I have always been focused on growing the product to become a success but I never thought about exiting. This particular strategy has not influenced any growth intentions or use and acquisition of resources. I have fully intended to grow this business as big as possible. I think after 5-10 years I most likely will have taken it as far as I possibly could have and I think it would be time for some new people to get their hands on it while I explore other ventures and career paths.


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Thursday, July 21, 2016

What's Next?

Existing Market
  1. Interviews
  2. Future Path
    • Based on my interviews I have concluded that I should be looking for easy ways to apply my product to ceiling fans which are higher in the air. I should be looking for safe efficient ways to ensure people with ceiling fans that are high would want to buy my product as it could still be a hassle getting to them. Looking beyond the quality and design of the product and focusing on ease of application will become an important factor to the success of this product. Another area of focus would be talking with manufacturers to create a joint venture which would make marketing my product easier. Also I need to be cognizant of warranties and if adding a product such as mine would void current ceiling fan warranties. 

New Market
  1. Radically Different Market
    • Poor struggling males
    • Young struggling high school or college freshmen males
    • Older minimum wage working males
  2. Value Creation
    • This concept could give them intrinsic or extrinsic goals to strive for such as:
    • A) owning a ceiling fan and the feeling of accomplishment from how far they have come when this initial idea was presented to them; Covades being a symbol of success to them
    • B) coming up with their own idea or creation which would help to alleviate their struggle
    • C) being a source of inspiration for striving to become successful in a venture.
  3. Interviews
  4. Reflection
    • I received a lot of the same feedback about my new market as the old. Ideas about making the application of the covers easier and making sure warranties remain covered were new ideas. Also thinking about making deals with ceiling fan manufacturers was a great idea in my opinion. As far as the new market, people felt having designs and customization was the most important aspect. Perhaps it coincides with today's culture and generation looking for new ways to customize old devices.


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Monday, July 18, 2016

Celebrating Failure


  1. Failed
    • Earlier this summer I was taking the course, RTV 3411: Race, Gender, Class and the Media, from Dr. Roy and we had weekly assignment prompts which we would post on a discussion board for credit. The discussion for one week posed the question, should the media report or ignore instances of hate speech? My reply was the media should ignore instances of hate speech and I listed the reasons why I felt that way. Dr. Roy subtracted two points so I received a 28 out of 30 because she was looking for HOW it should be covered. I like to think of myself as an intelligent debater and I knew I would provide a convincing argument and get my two points back. This is where the failure comes in. I
      emailed her explaining my side of the situation and the fact that I actually answered what the prompt asked. She began to enlighten me about censorship not being an option and how something may not be reported but will still be reported through social media. The idea was to look beyond the "trick" question that was posed. I responded that censorship somewhat already exists in that the media does not cover when someone streaks and the perpetrator is arrested without the masses ever knowing about it. She responded that while that is true, instances of not reporting something from a professional organization and only through social media could cause more harm than good such as the initial reports on Reddit of a missing Indian boy being involved in the Boston Marathon bombings when it was really the Tsarnaev brothers and the damage it caused. Needless to say I lost the argument and did not get my points back as I initially thought I would.
  2. Learning
    • It was a humbling experience and it was also gratifying. Although I did not get the points, I did learn to look beyond what every question asks and to try to navigate the true purpose of a question. I learned to think critically and on a higher plane. I also gained a lot more information than I would have had I not tried to get the points back and just accepted it. I learned a lot more from the class that was not originally in the curriculum so even though I lost points on paper, I gained points in knowledge. 
  3. Failure
    • I think failure is a good thing. No one bats 1000% so everyone fails. Failure enables us to learn more and how to overcome pitfalls that we never would if we are always successful. It also develops character and survival instincts for when rough times do arise.
    • I handle failure by looking for the benefits I gain and the lessons learned through failure. I try to see the positive side of it and seek the reasons why I may have failed. In my opinion that is the best way to change, improve and perfect. Winston Churchill said, "to improve is to change; to be perfect is to change often." A sure way to speed up that change is through failure.
    • I am definitely more likely to take risks now than I was four months ago. Having numerous people decline me for an interview and still being able to fully complete all the assignments developed perseverance I did not know I had. I just use that experience to accept failure as a growing experience but to stay persistent at the task at hand.
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Sunday, July 17, 2016

Venture Concept No. 1


  1. Opportunity
    • People, in general, rarely clean their ceiling fan blades which enables dust accumulation and could potentially cause health risks. 
    • Everyone who owns a ceiling fan at home or in a business has the need to ensure cleanliness. 
    • Dust becomes manifest after a prolonged time period of not being addressed. Different areas in the home or business are usually of a higher concern and get cleaned more frequently such as floors, tables and surfaces whereas ceiling fans are often neglected. This creates the need for a solution to a problem most people do not realize they have until much later.
    • Dust is the main driving force for this opportunity. People do not think of dust until it becomes visible and their ceiling fans are high up so people adopt the "out of sight, out of mind" mentality towards them.
    • There is a market for this opportunity among all cultures, locations and ethnic backgrounds. The only prerequisite is the ownership of a ceiling fan. 
    • People currently use products such as a Swiffer duster to clean their fan blades and usually there are no specific time parameters to clean fan blades as with other areas of the home. They tend to only clean their fan blades when they become noticeable and "gross." Potential customers do not seem to be loyal to any particular product at this point as they do not give much attention to their ceiling fans until the dust becomes visible.
    • This opportunity has the capability of becoming huge as everyone who owns a ceiling fan would have the need for a product to alleviate the arduous task of cleaning the blades. However it would have to be marketed correctly as people tend to forget about their ceiling fans until there is a problem which makes any product not necessarily at the forefront of people's minds.
    • I do not think the "window of opportunity" will be open for very long as there are always people looking to come up with new ideas to market and make a profit. With the increase in internet capabilities, people are quickly finding new ways to invent or innovate products to sell for any problem that exists in the world today.
  2. Innovation
    • Covades
      • Become a Fan of your ceiling fan!
        • Ceiling fan blade covers made of a fabric such as spandex, silk, nylon, polyester, cotton, etc. which can easily be slipped over your existing fan blades with a Velcro enclosure at the end to keep the covers securely fastened to your fan blades.
        • They are machine washable and can be easily placed on or removed from the fan blade.
        • They are fashionable and come in a variety of colors and designs as well as fabrics to suit the needs of different customers and their existing room themes.
        • They come in sets of five.
        • They come in different lengths to fit the most common fan blade lengths. Special orders will be available for uncommon lengths.
    • I am selling this product for $30 for a set of five.
    • Special order blades will increase to $50 for a set of five.
    • Licensed trademarked products would sell for $60.
  3. Venture Concept 
    • Covades will provide a fashionable alternative to the traditional ceiling fan blades while keeping them dust free.
    • They will enhance the aesthetics of the current home or business atmosphere by adding an innovative, creative layer to an item which is often overlooked.
    • Customers will switch to this product because the only alternative would be to clean their ceiling fan blades using traditional products such as a Swiffer duster or a cloth rag. My product will allow customers to truly adopt an 'out of sight, out of mind' attitude towards their ceiling fans when it comes to maintaining cleanliness while enhancing the atmosphere of the room by adding a new customization layer of effect.
    • The current competitors are products which help to clean dust from surface areas. Since ceiling fans are suspended in the air, it makes cleaning the blades more cumbersome which is one of the reasons they do not get cleaned very often.
    • Price points will play the biggest role in my concept as it will have to be affordable. People do not often think of their fan blades so they may not want to pay a lot for this product. Making it relatively inexpensive for the benefits will persuade people to buy this product and word of mouth will increase sales volume.
  4. Minor Elements
    • Important Resource
      • My most important resource would be my own human capital and my determination to make this product a success. I do not stop at failure but rather welcome it as I feel that is the best way to improve. My own efforts is what would make it hard for any competitor to copy as well as the excellent customer service I intend to create which would also help with word of mouth sales.
    • Next Venture?
      • I would like to experiment with different materials such as wicker or wood to create a more contemporary feel to the product. I would also like to create different designs for the actual ceiling fan blades as opposed to the mundane rectangular fan blade. Afterwards, I would create Covades which would fit the new designs.
    • Next For Me?
      • I would like to have created and made moderate to great returns with this venture in the next five years. As an entrepreneur, I would like to solve several other unmet needs in various different areas especially ones concerning the health of individuals. I think this venture has helped to instill confidence that I am capable of finding an opportunity and cultivating it. By reapplying the methodology I've learned in this course, I will be able to innovate in different areas which would be beneficial to many people.

Elevator Pitch No. 3


  1. Pitch #3
  2. Feedback Reflection
    • I received mostly positive feedback of my previous pitch. 
    • Something that stood out was feedback I received about being more dynamic in the first 10 seconds.
    • Also it was suggested to come up with a slogan.
    • I did not think any feedback was wrong but I was surprised at the number of people who thought it was spot on. 
  3. Changes
    • I tried to be more dynamic and enthusiastic in the opening and throughout the pitch.
    • I tried to come up with a slogan within my pitch - "become a fan of your fan blades."


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Sunday, July 10, 2016

Amazon Whisperer


  1. Revenue Drivers
    • The product itself, Covades
    • Different materials
    • Different colors
    • Different designs
    • Transparent blade covers
    • Trademarked blade covers
    • Fan blade length
  2. What's Next?
    • Fan blade covers made out of a wicker or wood material at a low cost
    • Creating a shape as to not have the typical fan blade rectangle shape
  3. Enhancing the Existing
    • It will diversify my current product line offering
    • It will add a different dimension to the covers as they will not have to be made of spandex
    • It will help me keep customers as they will have a variety of options
  4. Similar Product
    • This is an actual fan blade made out of wood material
    • It is made specifically for Emerson fans
    • It is heavy at a weight of 8 pounds
    • It costs $73.19 for a set of 5
  5. Customer Reviews
    • Great find, rare parts (5 star)
    • Excellent (5 star)
    • Not exactly what wanted (2 star)
  6. Design Changes
    • I would turn this into a cover instead of an actual replacement blade
    • I would use a lighter wicker material with different color offerings
    • The weight would not be as heavy
  7. Good Addition
    • I think people would like the wicker look in their home.
    • I see several products using wicker fan blades but they are replacement blades not covers.
    • I think it will provide more options for my customers to better suit the color schemes and themes of their existing home furniture.



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Saturday, July 9, 2016

My Unfair Advantage

1.     Resources
o    Determination
§  Valuable: Determination is always valuable in any and every endeavor.
§  Rare: Determination in itself is not rare as there are many people who possess determination. However there are different levels of determination and where people are willing to go and not. I feel I am willing to go beyond the expectations and I love to raise the bar higher.
§  Inimitable: Determination cannot be copied. Either you are determined or you are not although people can be more determined regarding certain things or aspects than others.   
§  Non-Substitutable: There is no substitute for determination. Determination goes beyond skills and into the mental aspect of an endeavor. Without determination the first instance of failure will result in total failure of the project.
o    Network
§  Valuable: Everyone's network is valuable as they are all unique.
§  Rare: My network is rare in that it is my own. I have built relationships throughout the years and even more due to the nature of this class.
§  Inimitable: My network cannot be copied because it is unique and no one else is able to possess the same attitudes/behaviors/feelings from my network.
§  Non-Substitutable: There is not a substitute for my network as it helps to shape my own identity and helps with some of my advantages in business.
o    Knowledge
§  Valuable: Knowledge is always valuable. Without knowledge there can be no progress in any venture.
§  Rare: Knowledge is rare because of particular focuses. Knowledge is accessible to everyone but the particular focus is what makes it rare.
§  Inimitable: My accumulated knowledge is not able to be copied. No one else knows exactly what I have managed to acquire throughout the years.
§  Non-Substitutable: There is no substitute for knowledge. Lack of knowledge will inevitably lead to downfall.
o    Experience
§  Valuable: Experience is extremely valuable as all knowledge comes from experience - either my own experiences or another person's.
§  Rare: Experience is rare in that no one has endured my experiences. It is also rare for this class as I am a lot older than most of the other students and even the TA's.
§  Inimitable: Experience cannot be copied as no one has seen or shared all of my experiences.
§  Non-Substitutable: There is no substitute for experience. The more experiences we face the more wisdom and knowledge we are likely to accumulate, access and recall.
o    My Mother
§  Valuable: She is valuable in that I gained a lot of her characteristics but more importantly, for this particular venture, she is also a seamstress so she can help create the initial Covades prototype.
§  Rare: She is extremely rare as she is 1 of 1. There is only one of her.
§  Inimitable: She cannot be copied and her willingness to help me with this project will not cost me any financial capital.
§  Non-Substitutable: There is no substitute for her and her skills in helping with this venture.
o    Cogency
§  Valuable: Being able to talk to people in a convincing manner is extremely valuable in business. 99% of business is asking other people for money. 
§  Rare: It is rare to show someone why they need a product or service and how it will benefit them. Most people are cautious with money so an entrepreneur must be compelling in their initial approach and pitch.
§  Inimitable: Many people can be convincing but are they only seeking a sell or actually trying to provide a benefit to the customer and cultivate new relationships? I think the latter is what sets me apart.
§  Non-Substitutable: The only substitute for cogency is letting the product speak for itself. Initially, cogency is paramount in that it will help the entrepreneur gain funds from investors for start-up costs and product launches.
o    Financial Capital
§  Valuable: Financial capital is always valuable as "it takes money to make money." I have managed to save enough funds to start the product launch myself without necessarily relying on outside investors.
§  Rare: It is not necessarily rare because there are many people with a lot of money. I think it is rarer for people to not have to rely on outside investors initially.
§  Inimitable: The money itself can be copied but what may not necessarily be copied is the willingness for the entrepreneur to put forth all the money up front themselves.
§  Non-Substitutable: There is no substitute for investment as it is necessary for all ventures. There is also no substitute for the willingness of the entrepreneur to provide all of the financial capital.
o    Culture
§  Valuable: Culture is valuable because it is what separates many companies apart. Providing a culture that allows people to have fun and be themselves will make them more willing to work harder for the company.
§  Rare: The culture I have in mind is rare in that I would look for high character people who believe in helping others and making sure all customers are completely happy. I would put financial aspects secondary and look for making sure all of my employees are satisfied and happy first which in turn they would pass on their enthusiasm to the customers. I would also make sure they have full creative control over their jobs. As it was said hire smart people and don't tell them what to do.
§  Inimitable: Culture cannot be copied as no one can see the specific human characteristics I would be looking for.
§  Non-Substitutable: There is no substitute for a happy work environment. Malcontents spread doubt and unhappiness to other employees and customers whereas happiness and satisfaction does just the opposite.
o    Work Ethic / Risk-Taking
§  Valuable: Work ethic is valuable because hard work is a necessary component for all endeavors. The harder I work, the luckier I get. My assignment completion is a good example of this.
§  Rare: Work ethic is rare in that a lot of people do not believe in working hard and taking risks but rather remaining comfortable and secure. High risk, high reward but to minimize risks, it takes hard work, effort and sacrifice.
§  Inimitable: Work ethic and risk-taking cannot be copied. Work ethic is a mindset and so is risk-taking. Not many people possess either. Fear of failure is ever present in all endeavors. Fear will kill more dreams than failure ever will. Most successful people fail more than once which only feeds their desire to succeed.
§  Non-Substitutable: There is no substitute for either work ethic or risk-taking. Without taking risks, people are likely to remain in the same spot and without work ethic they may even go backwards.
o    Creative Capabilities Through Feedback
§  Valuable: Remaining creative in this fast-paced world is paramount. Trying to think ahead, thinking critically, listening to advice and valuable feedback all help to create new ideas and improve my current concept. Creativity is very valuable.
§  Rare: It is rare because improving something from differing opinions is essential. The feedback is rare so listening and improving will help to create a product that is rare.
§  Inimitable: Creativity cannot be copied. It comes from imagination which cannot be copied until after it is implemented.
§  Non-Substitutable: There is no substitute for creativity and listening at people's valuable feedback. People always say what they want and as an entrepreneur it is my job to deliver it to them in the most creative way possible.
2.     Top Resource
o    Work Ethic / Risk-Taking
§  I think work ethic and risk-taking is the most important because it sums up the entire entrepreneurial process. As entrepreneurs we are required to take risks. Risks in the product as well as risks in failing when conducting interviews as we often get told no when requesting one. We must overcome that fear and persevere. From that point forward, we can apply that self-confidence towards our product or service and all the other skills fall in line afterwards. On the opposite side, strong work ethic is required because we are able to break through barriers by not giving up and remaining steadfast on our ultimate goal. I think possessing these characteristics are paramount for not only entrepreneurs, but people who have set forth any goal they wish to achieve.

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Growing My Social Capital

  1. Domain Expert
    • Marguerite Ngyuen
      • She has 15+ years experience in the seamstress business and is well adept on fabrics and measurement. Just For You Slidell, La.
      • She fills the spot as a domain expert based on her experience and her profession as a seamstress.
      • I found her through an online Google search for seamstress in Slidell, La. I have been unable to find too much competition for my concept so I figured an expert would constitute someone who knows fabrics well.
      • Surprisingly there was not much of a quid pro quo. She asked that I keep her
        informed as to how the business progressed if it became something I pursued beyond this class project. She suggested I use cotton to repel dust but did note that it would be a heavier cloth than spandex. She said she would be willing to create a pattern for a fee of course to which we did not discuss details at this point in time as my mom would also be able to create a pattern for me.
      • She could help me exploit opportunities as she has years of professional
        experience in the seamstress business. I would need someone to create a pattern and sew the fan blade covers. As I said my mom could do it initially but having Sophy in my network would allow me to possibly mass produce and also provide
        valuable and a potentially different insight into the product.
  2. Market Expert
    • Milan Embry
      • She does marketing research for The Olinger Group in New Orleans, La.
      • She fills the slot as that is her job to conduct marketing research and project management for various companies.
      • I found her through an online Google search for market research in New Orleans. I filled out the online form and she was my initial contact.
      • She explained her company's process of conducting market research in my area. She was not able to go into too much formal detail until I agreed to provide a payment. She did however suggest that I had a good concept but it could have just been to get me to sign up with her company.
      • Including her would open vast information and personnel for my business concept. She works for a professional organization who is dedicated to providing insightful information to help align business with excellent marketing suggestions and strategies.
  3. Supplier
    • Kenny Buckley
      • He is a licensed construction contractor in the New Orleans area. He has been doing construction for roughly 5 years now.
      • He is a supplier as he has many contacts and he builds homes. I am providing a product which goes inside the home. 
      • I found him through a colleague at work who is also getting started in the construction business and is seeking his contractor's license.
      • I mentioned since he builds houses
        he would be able to mention to his customers my concept if it comes to fruition. This would help me garner more exposure and in return I would mention his name if I encountered anyone who was looking to build a house.
      • He interacts with a variety of people daily and he is in the home building business. My product goes inside the home. Word of mouth will be extremely important for my business so just a mention will go a long way for my success.
  4. Reflection
    • This experience will shape my future networking experiences as it helped me to understand how to approach people from a different standpoint. This time it was not an approach towards potentially selling a product or deriving feedback but instead to build potential future partner relationships. It could also be construed as potential competitor relationships also which does make it a little more tricky in which a delicate balance must be achieved of receiving more information than giving out.
    • This experience differed from previous experiences as I had to focus on actively seeking and targeting certain individuals. The previous experiences were random except for the assignment about the people who know me best. In this experience, I had to research and conduct interviews more from a potential partner or competitor standpoint as opposed to seeking potential customers.


Please participate in my poll below the comment box. Thanks in advance.


















Sunday, July 3, 2016

My Secret Sauce


  1. Uniqueness
    • Determination & Sacrifice
      • I believe I have great drive, determination and the will to succeed. Once I set my mind and sight on something, I do not stop until I achieve that goal no matter what obstacles lie in front of me. I am willing to sacrifice some things for those that are more important no matter how other people may view my decisions. (e.g. working full-time, going to school full-time sacrificing gym time)
    • Effort & Willingness to Follow Through
      • I do not mind putting in the effort it takes to gain something I believe is worth gaining. Many people set out to do something but when adversity hits, they tend to let the project die down (I used to be in this group). I don't mind the adversity and I will follow through as I no longer believe in starting something to not finish. After all, commitment is following through long after the original feeling you had when you first began passes away.
    • Sponge for Knowledge
    • What do you see?
      • I love learning and education. I love learning things that may not be immediately obvious or that initially makes sense but later I get the 'aha' moment. I also love sharing information and teaching others or at least offering a different philosophical perspective than what is deemed conventional which makes people think deeper. (e.g. if someone tells you they are impressed by something you did, it is really an unintentional insult and not a compliment as they are really saying they did not believe you could do it in the first place.)
    • Listening/Problem-Solver
      • I like to listen to other people and I am easy to talk to. I usually try to help people solve problems and people come to me for advice. They know I will listen and I will not try to cause more harm but only try to make them happy. I think listening is key to any relationship (personal, romantic, or business) as people will always tell you their problems which works well for this class because entrepreneurs are dedicated to solving problems.
    • Altruistic & Assessment Oriented
      • I like to put others before me as I feel I will be more blessed by looking out for other people rather than myself. It has worked up to this point so I see no reason to change. I do not mind helping other people, in fact I enjoy it. I am intrinsically motivated. I also love receiving feedback especially honest criticisms as I feel that is the best way to improve upon myself personally and/or a product/service which I am providing.
  2. Interviews
  3. Key Takeaways
    • I am driven and can be stubborn but I will remain focused on the goal I am seeking.
    • I seek knowledge and I am driven towards my goals. I am good at seeing both sides of a debate and then giving my perspective. I try to help people.
    • I am focused and determined. I keep striving and do not settle.
    • I am loyal and focused. Not necessarily stubborn but strong-minded. I am persuasive.
    • I am driven and should have been a politician. I sometimes get too wrapped into my own perspective that I do not necessarily see the other side when it pertains to something I am passionate about. 
  4. Contrast
    • I see myself as focused, driven and goal-oriented and others see me the same way.
    • I see myself as intelligent and a seeker of knowledge and so do others.
    • I don't see myself as stubborn or unable to see the other person's perspective when I am in a debate but others see me as stubborn or unable to see the other side. I think that is caused by my inability at times to properly convey my point in a way that acknowledges I understand what other people are saying.
    • I think my interviewees are correct about me and I appreciated the feedback as I do think I can improve in some areas.
    • I would not make any corrections to the list from part 1. I think my interviewees support my self-assessment and I can improve in some areas. I seek knowledge in areas for self-improvement and then I try to better myself in those areas.

Please participate in the poll located below the comment box. Thank you.

Friday, June 24, 2016

Idea Napkin No. 2

  1. Brian Carriere
    • I am a 34 year old technician and college student majoring in Sports Management.
    • I have a variety of experiences selling things from cell phones to headphones. 
    • I am talented debating (at least I think I am) and convincing people of why they need certain things (again, at least I think I am) as well as providing valuable insight in various areas. I also possess leadership skills and confidence.
    • I see this business playing a profound role in my life as it is my creation and I would like to see it succeed as everyone thinks their ideas are the best and it is what people want. I am no different. I would not mind exerting the effort required to make this a successful product.
  2. Covades
    • Covades are spandex covers (initial launch) which fit over existing fan blades with a Velcro enclosure made to provide an easier method of keeping fan blades clean. They are washable and easy to slide over fan blades.
    • They will come in different fabrics such as nylon, cotton, and polyester.
    • They come as a set of five.
    • They come in a variety of colors and designs.
    • I would like to secure licensing to display different characters, superheroes, sports teams, company names and logos, and celebrity faces on the covers.
    • They solve the unmet need of the sometimes arduous task of cleaning fan blades, provide a healthier environment as there would be less dust accumulation and will give people a desire to wash the covers more frequently so the dust will not show on the covers, and will also create a more fashionable home environment.
  3. Offering To You And You And YOU! N
    • The customer would be anyone who owns a ceiling fan or several ceiling fans. Within that I think there are two specific types of customers.
      • Customer A
        • Hardly ever cleans their fans and dust accumulates tremendously
        • Needs a ladder or something to stand on to reach their ceiling fans
        • Has asthma or someone in the household has asthma
        • Out of sight out of mind customer
        • Displays any or all of these characteristics
      • Customer B
        • Looking for fashion
        • Will follow along the lines of other people whom they deem to be fashionable
        • Wants to be led and told what to buy (especially by a celebrity)
        • Looking for ways to stand out from the rest of the crowd
        • Wants to become or be regarded as a trendsetter
        • Displays any or all of these characteristics
    • I think both Customer A and Customer B are heavily favored to be women as men tend to not notice or care as much as women do about the appearance of the home.
    • I think my target audience would be women (single or married) with or without children but preferably with children. This product will not be expensive at its base level so income would be middle to upper class who live in suburban areas.
  4. Reasons
    • People will want to buy this product so they do not have to clean as often and the task will not be as difficult.
      • Imagine not having to rush to clean when you know company is coming over or someone is coming in from out of town and once they are there you look up and remember that you forgot to clean the fan blades and hope that person or persons do not notice.
      • By using a material such as spandex would repel dust to the floor where people clean more often which would be an added selling feature.
    • People will want to buy because it will enhance the overall aesthetics of the home. 
      • I would offer different materials with different selling features such as nylon where you would have to wash more often but may be more appealing to the eyes and spandex or polyester which would require less washing as they tend to repel dust.
    • People will want to buy because their kids will want to look up and see their favorite characters especially if other kids already have them. Parents will be able to appease their kids in a safe, affordable way.
    • People will want to buy to make a fashion statement.
    • People will want to buy because I can be charismatic :)
    • People will want to buy because they will feel it is innovative and people love things that are "new".
    • People will want to buy because I would use convincing marketing techniques such as explaining the benefits (health safety, appearance) as well as gearing it more towards being a home fashion statement with the health and safety as a byproduct of this fashionable accessory.
  5. Core Competencies
    • What sets me apart and what I have that no one else does is the idea first and foremost. 
    • I also have the drive to succeed and the will to turn this venture into a success. If I set my mind to accomplishing something then I will do everything I can to reach that goal which is why I am back in college at 34 years old since I did not finish what I started 15 years ago. 
    • I have experience in talking to people and helping them understand why this product has value in their lives. In some of the interviews I conducted, some people did not realize how rarely they cleaned their ceiling fans as well as what the safety and health risks they were creating by not cleaning them. I can open the eyes of people on a mass scale with planning and mass production.
  6. Evaluation
    • I think all of these elements of this concept fit together as my core competencies would fit well with my target audience. I think my experiences will help me to sell an innovative product as well as help establish a new fashion sense inside the home. I also think by making this product affordable, I will be able to make a profit through volume initially. Once the business has been established as a viable enterprise I think it would become easier and more sustainable to secure licensing from trademarked characters and logos. That would create the second wave of marketing which would be geared primarily towards kids, sports enthusiasts and companies and restaurants.
  7. Feedback Memo
    • The only feedback I received centered around whether dust would stick to nylon or spandex. If dust does not stick then it would fall to the floor where it typically gets cleaned anyway which would be more beneficial to my product. From the research I conducted, nylon becomes positive in electrical charge which tends to attract dust whereas a cloth such as silk is the opposite and would repel dust. Silk would be a better fabric for compelling dust to fall to the floor but would be a little more expensive to use in production. Polyester also tends to repel dust but I am concerned about the quality and aesthetics of using polyester. Spandex also repels dust so that is why I would choose to initially start with this material as I think it would provide the fashionable look as well as the added benefits. At minimum I would increase the materials offered in the product/service mix to customers and they would be able to decide what they liked the best.

Please participate in my poll below the comment box. Thanks.