Forming An Opportunity Belief

1. Opportunity Belief
• I believe movie theaters should provide services such as food or drinks to customers while they remain in their seat via ordering through a tablet/monitor.
2. Unmet Need
• While watching a movie if anyone needs something to eat or drink then they must get up and miss part of the movie.
• Any moviegoer has this need including older adults, teens and kids.
• I think this need has always existed but it is becoming more apparent with the advances in technology. Some movie theaters currently employ a system similar to this proposal and some also serve hot food and alcoholic beverages as opposed to the standard popcorn and ICEES.
• Currently to meet this need people are leaving their seats during the movie and missing elements of the film or they decide to not get anything to eat or drink and remain watching the movie.
3. Prototypical Customers
1. Couples
2. Men
3. Women
4. Customer Interviews / Iterations
1. https://soundcloud.com/user-477379640/interview-1/s-2Bh71
2. https://soundcloud.com/user-477379640/interview-2/s-pqrWm
3. https://soundcloud.com/user-477379640/interview-3/s-fNIUg
5. Reflections
1. I learned that I was correct in my assertion that people would rather remain in their seat as opposed to getting up to get what they needed. I learned about the call button in a different theater.
2. I learned that movie theaters are losing out on money by not providing this service. Also I learned that the monitor may not be a good idea. I was surprised that it would not be a disturbance.
3. I learned that people will go next door for food rather than the theater. Once again people will suffer through the hunger or thirst rather than missing part of the movie. I also learned that everyone is in agreement for the convenience but some think it is a distraction for the monitor lights.
6. Summary
• I believe my original opportunity still exists. It has been implemented in some places already and it will create additional revenue for the theaters. The monitor may become a problem but it could be dimly lit to eliminate distractions.
• I believe my new opportunity has not changed much from my original opportunity. I still think monitors could be implemented as long as they are not bright.
• I think entrepreneurs should adapt if there is overwhelming evidence to adapt. I don't believe in staying firm no matter what and entrepreneurs should have some flexibility. I think remaining focused to the core principals is essential or else anytime the wind blows in a different direction, entrepreneurs would be willing to change. In my particular case I would be more of the mindset of staying firm in my original concept.