- Interviews
- https://soundcloud.com/user-477379640/need-awareness-21/s-oBr5f
- https://soundcloud.com/user-477379640/need-awareness-2-interview-2/s-zPlQb
- https://soundcloud.com/user-477379640/need-awareness-2-interview-3/s-ZrbDX
- https://soundcloud.com/user-477379640/need-awareness-2-interview-4/s-gEh9r
- Alternatives
- Swiffer/Price matters most/Would pay up to $30
- Would use cover or cleaning/Would prefer covers/Quality-Style matters most/Would pay up to $50
- Would buy Covades/Quality and Style matter most/Would pay for the covers
- Wants to know qualitative benefits before buying/Quality and benefits matter most/Would consider buying if quality matched standards.
- Buying Behavior
- Mostly in-store/not an impulse buyer/does some research before purchasing
- Mostly in-store/does some research but not extensive
- Mix 1 in-store and getting more online the other mostly online but would wait for the Covades to become mainstream in stores before purchasing.
- Mostly online, Amazon in particular/impulse buyer sometimes but only if she has the money and it's something she had been desiring for awhile/does a little research
- Post-Purchase Evaluation
- Not an impulse buyer so usually satisfied with purchase results
- Usually satisfied with purchase results but has been disappointed by misleading descriptions of products in the past.
- Usually satisfied with purchases. They do a lot of research prior to purchasing and not impulse buyers so dissatisfaction is usually from misleading or non-performing products.
- Usually satisfied with purchase results
- Findings
- Not everyone is an impulse buyer and people diligently research before relinquishing funds. People are willing to pay up to $30 for a set of Covades.
- People do some research and quality and style remain paramount over price.
- A classmates' suggestion was reinforced by creating Covades that are clear or transparent so the original ceiling fan blades may still be seen.
- The benefits have to be necessary and beneficial for purchase. Would consider purchasing for style but purchase hinges on benefits.
- Conclusion
- This particular venture does not have many alternatives. People currently use a Swiffer or just furniture polish and towel. People do not clean their fan blades often enough to do a lot of research on products designed to help cleaning their fan blades. Price matters and appearance seem to matter the most to people with quality at the top of the list as well.
Please participate in my poll located below the comment box.
Thanks.
Brian, you did a fantastic job gathering purchasing behavior and information to help further develop your product idea. Through you interviews, you can tell that you prepared a great set of questions and found good subjects to talk to to give you helpful responses.After reading your conclusions, I can definitely agree that online shopping on sites like Amazon is becoming a huge trend, and is slowly starting to hurt brick and mortar stores. When developing a product nowadays, it is important to cater to the online shopping population, and it sounds like you agreed with that as well. Additionally, based on personal experience and my own interviews as well, I've found that generally, people prioritize quality over price and are willing to pay a little more if they know they will be receiving better products. Overall, great job and you got some really helpful info.
ReplyDeleteRiley,
DeleteYes I agree with the online shopping market and catering to them. There are a lot of people who log on to the internet rather than going to the store. I think with my product it could become a huge seller on a site like Amazon. In that case, emphasis would be heavily placed on the pictures as well as the description since people will not be able to "see" Covades in the store at that point.
Brian, I participated in your poll and think that this is interesting. I think your idea is covers that reduce cleaning efforts for homeowners. I think that there are many people who would purchase a product like this but I think a good focus would be on the hard to clean spots. The two women in your interview would prefer to just clean the table than to buy the cover. I believe that a fan blade is something that is out of reach for many people and is a pain. You could even make covers that are clear from the bottom and have a type of material that attracts dust on the topside of the fan that is not visible. You could also market that not only it keeps your fan clean but it will collect more dust than usual and improve their quality of air and living.
ReplyDeleteTim,
DeleteFirst off thank you for participating in my poll as most people do not. In fact you are the only one to this point. It's only their for fun and games. As for your comment, I like your idea of having a clear bottom and material on the top to to attract or repel dust on the top. I had previously thought of a transparent material but I could also implement the clear bottom/material top idea. Thanks for your input.
For a product like this the quality and aesthetics is probably the most important aspect of this product. Saying that I would say the most would still only be willing to spend around $30-$50, because while it is useful its not exactly a necessity. Like your interviews I am not an impulse buyer, however this seems like a product that if I saw in a store I might buy it if the price was good enough. For the most part though, it seems people do thoroughly research before purchase these days.
ReplyDeleteBeau,
DeleteInitially I was shocked that people would be willing to spend that much for this product honestly. I was targeting about $10-15 for a set as opposed to $30-50. That is encouraging as I could probably sell for around an average of $20 with the "higher end" such as those with logos or characters going for around $40-50 and still make a profit. Thanks for your input.
I agree with your interviews that when a person does some research on a product that they are usually satisfied with the purchase afterwards. I would be willing to pay $30 for your product because it would give me the peace of mind of not having to check my ceiling fans regularly, and how you have mentioned previously how they are an "out of sight- out of mind" item in the household. I think your analysis of your interviews is spot-on, and hopefully it continues to help you organize your concept further.
ReplyDeletePatrick,
DeleteThank you for your valuable insight. I think I will use the aspect in the sales process of the ceiling fans being out of sight out of mind as some things that are harmful to us are what is not seen. In this case the dust collection could be a health risk. Overall I will focus mostly on quality and aesthetics as from what I've heard from interviews and feedback appears to be the most important aspects of people deciding to purchase this product. Again thank you for your feedback and willingness to pay $30.
Hey Brian,
ReplyDeleteYou have a truly orginal product and I agree that there is no real alternative to Covades. At the same time, I believe many people never really think about their ceiling fans, so you would really need to advertise the benefits. Although the people you interviewed were not typically impulse buyers, I believe that you could find a large market with impulse buyers. People who think, "Oh that looks cool" could end up being your largest customer base. I think you have a great idea here, great job!
Spencer,
DeleteYes I agree that there could be a lot of impulse buyers who will purchase Covades if they see them in stores and think they look cool. I think the aesthetics are the biggest component to selling this product as most people are not necessarily concerned about dust or their fan blades on a day to day basis. In other words it is not necessarily a top priority so they will have to look cool with the added benefit of dust protection and resistance.
Wow! I am so blown away by the progress you have made and am very impressed with the results that you have procured through your hard work and persistence in developing Covades. You did a fantastic job exploring buyer behavior. Understanding your target customer is crucial to your marketing platform. With a product as unique as yours, it takes extensive research to predict how your customers will respond to your product and how your can use that response as leverage to make your product more appealing and marketable. Great job!
ReplyDeleteKenzie,
DeleteThank you for your comment. You hit the nail on the head about understanding the target customer being crucial to my marketing platform. I think once we all truly understand our target customers it will help us all sell and improve our products/services. After all people are more likely to buy from someone who they feel really understands and cares about their concerns and input.
Hi Brian. I had to check back on the progress of your amazing product. You did a great job of gathering information in your interviews which will certainly help in product development and marketing. It is difficult to predict buyer behavior though for a truly unique product such as yours. For your product, I think any exposure is a win and word of mouth will take over almost instantaneously. Great job and good luck.
ReplyDeleteJeff,
DeleteThank you for checking back and commenting. I agree a lot can be done through word of mouth and that is actually a big part of my marketing idea. I would like to get some influential (not necessarily famous, but influential personalities within groups/communities) to purchase Covades and other people to follow behind. In other words I would like to target "trendsetters" who will spread the word and the product.
You've clearly identified all the in and outs of your potential buyer. I think this product would be a tough sell, but marketing it to a certain type of customer could prove to be fruitful. Maybe your product is meant to be sold wholesale to big stores/establishments? What about hospitals who need to maintain air quality? They might not use fans but they definitely have AC vents. Those get just as dirty too. Try to expand your thinking from just fans, to maybe how to prevent dust from collecting.
ReplyDeleteAmanda,
DeleteThank you for your observations and ideas. I did not think about wholesale or hospitals but those would be great markets to explore and expand. I will look into those more and as you said if there is not a market for this product then perhaps I could look to create a new product that deals with air quality in general. I really appreciate your input.
Hey Brian, I have been commenting on a lot of your posts regarding this idea and I still absolutely think it is a great idea! I feel like you have gathered so much information positive and negative about your product that is really beneficial for you. I would have to agree that the cleanliness of my fan is not something that is on the top of my mind. If you were to somehow make it go to the top of peoples minds I think this product would be very successful especially in places where a lot of people recognize if that place is clean i.e., a school, workplace, doctors office, etc.
ReplyDeleteBrian,
ReplyDeleteYou have been making tremendous progress on this product. I think you conducted your interviews very well and they will definitely be helpful in fully understanding and marketing towards your target consumers. Another reviewer mentioned how it might be difficult to sell at first, but I think that once the product name is out there it will spread quickly. I think the health benefits will be very appealing to people who suffer from health issues such as asthma or dust allergies.
Great interviews Brain, you had very good feedback with your interviews in regards to your products. I also do not think of cleaning my fan unless I am sitting and it's off (which is hardly ever) and I can see the dust. Then I think about getting the vacuum out because it has an extension for fan cleaning, but I seem to never make it to get the vacuum because it's bulky and to much trouble to use. So my fans usually only get cleaned probably twice a year, but if my allergies could be reduced by cleaning my fan blades, I would definitely by a product to clean the blades no matter the cost.
ReplyDeleteHey Brian,
ReplyDeleteFirst time visiting your blog but I must say I'm really impressed with your idea! I definitely do not clean my fans enough, but I think a product like this could save many households a great deal of grief and chores! One poster said that word of mouth is an important way to communicate this idea and I couldn't agree more! All in all this is a very interesting idea to exploit and I can see a big market.