- Segment
- Fan Blade Cleanliness
- Interviews
- https://soundcloud.com/user-477379640/need-awareness-1/s-bporC
- https://soundcloud.com/user-477379640/need-awareness-2/s-HK5Ir
- https://soundcloud.com/user-477379640/need-awareness-3/s-b8hMH
- Need Awareness
- The need arises when people notice their fan blades are dusty
- It also arises when people are expecting company and notice they have not cleaned their fan blades
- Information Search
- When the customer notices the blades are dirty, they typically clean the blades using a towel and disinfectant. They also purchase cleaning products such as a Swiffer.
- Findings
- I learned that people typically do not notice the cleanliness of their fan blades until it becomes apparent and noticeable.
- Ceiling fans are typically out of sight out of mind.
- There is no set schedule for cleaning ceiling fans for most people.
- The task can be arduous especially if ceiling fans are high up. This can also create a safety risk by having to stand on a stool or ladder.
- Fashion is just as important as maintaining cleanliness.
- Dusty fan blades can contribute to asthma.
- People who smoke often can contribute to discoloration of existing fan blades which may compel those people to look towards purchasing covers.
- People will typically pay about $20 for a set of covers provided they are aesthetically appealing.
- Conclusion
- I conclude that people do not typically clean their fans and they mainly go unnoticed as most people do not look up often. Current products on the market do not suffice the needs of the customers and customers want a product to look nice if they were to purchase covers. Customers do not typically search the internet for products or talk to family and friends regarding cleaning their fan blades.
Please participate in the poll located below the comment box.
Thanks.
Brian, your segment is very practical and easy to relate to! I believe that most people can agree that at one time or another, a fan in their home has been neglected and subsequently collected mass amounts of dust. You did a great job identifying the circumstances when people become aware of this need. I feel as though it might have been difficult to identify what information searches people would go into regarding this issue but you also fulfilled that task in an appropriate manner! Typically when I have to clean my fan, I use a swiffer or a cloth. Unfortunately, I am consistently bombarded by a large amount of dust no matter how I clean it!
ReplyDeleteKenzie,
ReplyDeleteYes it was very difficult to obtain information searches as people normally just get a cloth and polish or a duster but no one actively searches the internet or market for solutions. I appreciate your enthusiasm and hopefully I can solve your dusting problem.
Brian,
ReplyDeleteThe point about safety is a good one. In my job, I work with the biomechanics of older adults (65+). Even healthy older adults are limited in their movements and have some degree of impaired balance, and getting up on a stool, chair, table top, or even their beds to clean ceiling fan blades is simply out of the question for many of them. Of course, this is a double-edged word, because older adults tend to also have impaired immune systems and could probably benefit the most from regular dust-removal from their homes. I think that you might be able to include a marketing scheme to advertise to older adults specifically, emphasizing the safety factors.
Brian,
ReplyDeleteI commented on your original post and I still love your idea. I do agree I don't really notice my fan blades until they get pretty dirty. I don't agree with there is no set schedule for cleaning your fan. I clean my fan every time I clean my house because that way it doesn't build up and make the fan gross. The fan dust is one of my pet peeves so I may be an outlier but I can't stand when its dusty.