Saturday, July 9, 2016

Growing My Social Capital

  1. Domain Expert
    • Marguerite Ngyuen
      • She has 15+ years experience in the seamstress business and is well adept on fabrics and measurement. Just For You Slidell, La.
      • She fills the spot as a domain expert based on her experience and her profession as a seamstress.
      • I found her through an online Google search for seamstress in Slidell, La. I have been unable to find too much competition for my concept so I figured an expert would constitute someone who knows fabrics well.
      • Surprisingly there was not much of a quid pro quo. She asked that I keep her
        informed as to how the business progressed if it became something I pursued beyond this class project. She suggested I use cotton to repel dust but did note that it would be a heavier cloth than spandex. She said she would be willing to create a pattern for a fee of course to which we did not discuss details at this point in time as my mom would also be able to create a pattern for me.
      • She could help me exploit opportunities as she has years of professional
        experience in the seamstress business. I would need someone to create a pattern and sew the fan blade covers. As I said my mom could do it initially but having Sophy in my network would allow me to possibly mass produce and also provide
        valuable and a potentially different insight into the product.
  2. Market Expert
    • Milan Embry
      • She does marketing research for The Olinger Group in New Orleans, La.
      • She fills the slot as that is her job to conduct marketing research and project management for various companies.
      • I found her through an online Google search for market research in New Orleans. I filled out the online form and she was my initial contact.
      • She explained her company's process of conducting market research in my area. She was not able to go into too much formal detail until I agreed to provide a payment. She did however suggest that I had a good concept but it could have just been to get me to sign up with her company.
      • Including her would open vast information and personnel for my business concept. She works for a professional organization who is dedicated to providing insightful information to help align business with excellent marketing suggestions and strategies.
  3. Supplier
    • Kenny Buckley
      • He is a licensed construction contractor in the New Orleans area. He has been doing construction for roughly 5 years now.
      • He is a supplier as he has many contacts and he builds homes. I am providing a product which goes inside the home. 
      • I found him through a colleague at work who is also getting started in the construction business and is seeking his contractor's license.
      • I mentioned since he builds houses
        he would be able to mention to his customers my concept if it comes to fruition. This would help me garner more exposure and in return I would mention his name if I encountered anyone who was looking to build a house.
      • He interacts with a variety of people daily and he is in the home building business. My product goes inside the home. Word of mouth will be extremely important for my business so just a mention will go a long way for my success.
  4. Reflection
    • This experience will shape my future networking experiences as it helped me to understand how to approach people from a different standpoint. This time it was not an approach towards potentially selling a product or deriving feedback but instead to build potential future partner relationships. It could also be construed as potential competitor relationships also which does make it a little more tricky in which a delicate balance must be achieved of receiving more information than giving out.
    • This experience differed from previous experiences as I had to focus on actively seeking and targeting certain individuals. The previous experiences were random except for the assignment about the people who know me best. In this experience, I had to research and conduct interviews more from a potential partner or competitor standpoint as opposed to seeking potential customers.


Please participate in my poll below the comment box. Thanks in advance.


















5 comments:

  1. Brian,

    I think that you have made many great connections for feedback on the idea! These people are the foundation of creating this idea and making it a reality! I enjoyed this assignment for the same reason you stated, targeting certain people. Getting to know the professionals provides us with feedback that will either crush the idea or make it happen! Great work!

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  2. Wow, good for you for googling people and reaching out to them! I didn't feel comfortable with doing that since I'm not actively pursuing my venture. It goes to show that many people are willing to help if you ask. I felt more comfortable reaching out to people whom I knew throught another person, but unforunately I didn't get a response from not even one person! You're on your way to building a nice network!

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  3. We had similar experiences with this assignment. I had to google and find specific type of people related to the field and contacted through the results. It does sound like the connections you made are very relevant to your product, and if need be could help with the design and distribution of your business. I do agree that most people are willing to help just because, unless that help falls directly inline with what their job description is (in which case they'll expect money).

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  4. Brian,
    It's awesome that you reached out to people not already in your inner circle, and to real business men and women. Marguerite seemed the most open to conversation, and sounded like she offered some good advice on material choice! I also appreciate your choice to choose a home construction contractor as a supplier, I wouldn't have thought to do that but it makes a lot of sense since he is in contact with home owners daily. Great networking!

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  5. It seems as if you actually took the time to look for specific people who could actually help you improve or help sell your product, rather than just talking with people you already knew. I definitely think that word of mouth is important for a business concept like this, and targeting a construction contractor as a connection is something I never would have thought of. Great job!

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